Switch to iPhone
You have an Android?phone.
But?want an iPhone.
See how easy
it is to switch.
You have an Android?phone.
Features
Apple?Trade?In
Trade in your smartphone for credit.1
Apple?Trade?In
Trade in your current device for credit towards a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.
Support
Help is just a call or chat away.
Support
There are lots of ways to reach someone if you have questions. Call a Specialist, chat to someone online, go into an Apple?Store?or use the Apple?Support app. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.
Move to iOS?app
Transfer your photos and contacts
in a few simple?steps.
Move to iOS?app
Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts, favourite apps, call history and more — from your Android phone to your iPhone. To boost the speed of your transfer, just use a USB?C cable to connect the two devices.
Apple?Intelligence
Helps you write, express yourself and get things done?effortlessly.2
Apple?Intelligence
Our latest iPhone models are built for Apple?Intelligence, which helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Want to learn how to do something new on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you step?by?step instructions.
Durability
If you want a phone
that will last, this is?it.
Durability
iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.3 Our newest models feature a latest?generation Ceramic?Shield, which is two?times more durable than any smartphone glass.
Battery
Amazing battery life.
For all the things you love to?do.
Battery
The hardware and software on iPhone are designed to work together efficiently to make the most of your battery life, so you can do more on a single?charge.
Customise your iPhone
Make it you.
Through and
through.
Customise your iPhone
Tint your Home?Screen icons and widgets — or let iOS suggest a colour that complements your wallpaper. Swap out your Lock?Screen controls for ones you use more often, or assign a control to the Action button. Rearrange and resize apps and widgets. And lock or hide apps to protect sensitive information.
Ease of?use
Everything just works.
Ease of?use
Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one?tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a?tap.
Environment
More recovered and
renewable?materials.
Environment
Our stores, offices, data centres and operations are already carbon neutral. And by 2030, our products will be too. How will we get there? By using more recycled materials. Increasing energy efficiency. Using renewable energy. Avoiding direct emissions. And investing in nature-based solutions.
Connectivity
USB?Charge them?all.
Connectivity
Now you can charge any USB?C device, like your Mac or PC, with the same cable you use to charge iPhone?15 or later. iPhone?16?Pro also supports USB?34 for superfast file transfers — so you can gigablast your gigabits.
Privacy
Privacy. That’s
iPhone.
Privacy
iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial or fingerprint authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end to end. And that’s just for starters.
Safety
Features designed for peace of mind.
Safety
Buy in-store or online
We can help you
transfer your data, and keep your number?too.
Buy in-store or online.
When you buy from Apple, it’s easy to keep your number. And at the Apple?Store, we can transfer data from your existing phone so you leave with your new iPhone up and running. And check out Today at Apple programmes for all kinds of tips and tricks.
Advanced cameras
You’ll take phenomenal
photos and videos
with?iPhone.
Advanced cameras
See how Portrait mode makes your subject pop. Capture incredible detail in low light. Get artful depth effects when you film in Cinematic mode, or use Action?mode to steady really shaky scenes as you shoot. Want to take it further? Our latest models have Camera Control, which gives you an easier way to quickly access camera tools.
Apple-designed chips
It’s all powered by extremely advanced smartphone chips.
Apple-designed chips
Apple-designed chips deliver exceptional performance you’ll notice in everything you do. We also design the operating system, so everything works together in the most efficient way possible for great battery?life.
App?Store
Tons of apps
curated for?you.
App?Store
Our editors curate millions of free and paid apps to help you find your next favourite. We bring you stories about developers and tips to get the most out of your apps. And Privacy Nutrition Labels help you see how apps use your?data.
Which iPhone is?right?for?you?
Titanium with textured
matt glass back
Action button
Apple?In-telli-gence2
Dynamic?Island
A magical way to interact with?iPhone
A18?Pro chip
with 6-core?GPU
Camera?Control
Easier way to capture
Faster access to photo and video tools
Pro cam-era system
48MP?Fusion 48MP
Ultra?Wide Telephoto
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Dolby?Vision up to 4K at 120?fps
Spatial photos and videos
Latest?generation Photographic?Styles
48MP macro photography
Up to10x
optical zoom range
Up to 33?hours
video playback8
USB?C
Supports USB?3
Face?ID
Aluminium with
colour?infused glass back
Action button
Apple?In-telli-gence2
Dynamic?Island
A magical way to interact with?iPhone
A18 chip
with 5-core?GPU
Camera?Control
Easier way to capture
Faster access to photo and video tools
Advanced
dual-cam-era system
48MP?Fusion 12MP Ultra?Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Dolby?Vision up to 4K at 60?fps
Spatial photos and videos
Latest?generation Photographic?Styles
?
Up to4x
optical zoom range
Up to 27?hours
video playback8
USB?C
Supports USB?2
Face?ID
Aluminium with
colour?infused glass back
Ring/Silent switch
?
Dynamic?Island
A magical way to interact with?iPhone
A16?Bionic chip
with 5-core?GPU
?
?
?
Advanced
dual-cam-era system
48MP Main Ultra?Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
?
?
?
?
4x
optical zoom range
Up to 26?hours
video playback8
USB?C
Supports USB?2
Face?ID
4.7″
Retina?HD
display
?
?
Aluminium
and glass
Ring/Silent switch
?
?
A15?Bionic chip
with 4-core?GPU
?
?
?
Single-cam-era system
12MP Main
?
Portrait mode with Depth Control
?
?
?
?
1x
optical zoom range
Emergency SOS
?
?
?
Up to 15?hours
video playback8
Lightning
Supports USB?2
Touch?ID
Need some help? Call 0800?048?0408
or find a store.
Trade in your
smartphone for credit.
With Apple Trade?In, you can get credit towards a new iPhone when you trade in an eligible smartphone.1 It’s good for you and the planet.
Still have questions? Just?ask.
You won’t find a better place to buy iPhone. We know about network providers, payment options and more. And we make it easy to understand.