Band together.

New styles, colours, carbon-neutral offerings. Redefine your style with the latest collection of Apple Watch straps.

Shop all bands

Apple Watch models with bands in a variety of colors and materials

Featured Watch Accessories

Gift magic.

Add some more awe with accessories.

Watch Essentials

Apple Watch Ultra Bands

Special Edition

Say it in a way only you can.

Discover new engraving options for AirPods. Mix emoji, names, initials, and numbers.

Get 3 months free when you buy an Apple Watch.1

From HIIT to Meditation, there’s something for everyone.

Apple Watch Series 10 in Midnight, iPhone 16 in Pink, workout metrics displayed on Watch face and iPhone.